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Sometimes we think we have to claim as much branding territory as we can, just in case there is a hiring manager someone who needs somebody who can do a little bit of Marketing and a little bit of Sales plus some Operations thrown in. That's not reality. Pain is specific. Start by focusing on the area at the intersection of what you do well, what you love to do and where employers have pain expressed in the form of job ads.

You can shift your branding over time if your first approach doesn't give you the results you want.

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They brand themselves as collections of skills and credentials that don't add up to a whole, strong and vibrant person. They don't know themselves well enough to move toward some jobs and away from other jobs they could perfectly well perform. The key to branding is intention. You have to know who you want to attract.

Otherwise you come off as a needy job-seeker who is willing to try to be all things to all people.

You are not in your power then. Take a step back, think about the rest of your life and career and then take a step forward in a clear direction that you'll have chosen for yourself. Your brand will resonate with hiring managers and recruiters when you decide for yourself what you want to be when you grow up -- or at least for now!

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Recall the stories you accumulated while you were working in both sales and non-sales roles. Until you decide "I really love sales and I am meant to be a salesperson" you will have a hard time branding yourself for any job. Everyone does that. A high number of short-term jobs once signaled to employers that a candidate was unreliable and lacked loyalty or direction.

Understanding and Building Your Personal Brand -

But no longer. At any event, make sure whoever is helping you is up on what the marketplace is looking for today.

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These are questions interviewers have asked since time immemorial, but answering them compellingly is trickier than it used to be. There are ways to draw attention to your strengths that square with your personal brand without sounding boastful. One technique is to communicate your successes as a story and focus on the struggle—what you had to do in order to get the result you did. That process will shed light on your own qualities much better than if you were simply to enumerate them.

It also steers you clear of giving the impression that it was your own brilliance and talent that got you there, rather than the unique combination of effort, smart decision-making, teamwork, and even luck that did it. OK, maybe not literally looking at your physical appearance but your personal brand.

Proactive Job Search System

Companies do their best to present themselves in a flattering light by enhancing their employer brand. It gets them the best candidates and workers. The converse is true — job seekers give themselves the best chance to land that ideal position if they just spent a little time jazzing up their personal brand.

3 Signs Your Personal Brand Is Hurting Your Job Search

To best present yourself, regularly update your status or share content on social media, focusing on LinkedIn and Twitter to boost your rankings. Make sure to share the content and postings of others also as this will help you further gain visibility and recognition from your network. Add profile and cover photos, and make sure industry keywords are embedded in your headline to help employers looking for your skills.